What are millennials’ home design preferences?

millennials design style

Everyone is trying to figure out how to connect with millennials, and the home design industry is no different. From designers to retailers, the home décor industry needs to figure out how to cater to the tastes of this generation.

Millennials value uniqueness, which is evident in their continued rejection of big brands. They want to bring this uniqueness into their homes, whether it’s with a one-of-a-kind accent piece or a uniquely colored piece of furniture. Unlike previous generations that came to value convenience of generic home décor, millennials have no problem taking the time to find items that reflect their personal style. They embrace rustic themes, including unfinished surfaces and colors that are reminiscent of nature, as well. Millennials are also more minimalist than previous generations, rejecting all the décor trimmings that their parents and grandparents loved. Gone are the days of fancy living rooms that only get used when guests come to town. Instead, millennials are furnishing their homes with practical, multi-functional furniture, like coffee tables with storage bins and shelves that double as dining room tables.

Another interesting change that millennials have brought to the interior design industry is how they find inspiration. Unlike previous generations that got derived ideas from catalogs and a handful of influential designers and writers, millennials have unlimited access to design inspiration on the internet. By looking at blogs, Instagram, and endless product reviews, millennials have an unprecedented amount of information at their disposal. Décor companies that want to succeed with this generation need to make sure they’re putting out appealing, quality products that satisfy these consumers.

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Jaworski Cabinet Painting & Refinishing

Jaworski Painting

2 replies
  1. Jenn P.
    Jenn P. says:

    As a “millennial” I find my peers doing exactly what you said. For me, I think it is more about a company being honest but willingness to donate is a bonus. I think a lot of millennials are so fixated on wanting to feel good and look good to others that they will support anything “good” and will support any company who claims to do good. I much prefer to consider myself part of Generation Y which is the true term for my generation. I like that you touched on this though. It shows your companies interest in wanting to reach out to people of all ages who own homes.

    • Elisa
      Elisa says:

      Much like Jenn I can say that this is true. Our generation does like to do business with companies who are more down to earth and focus on everyone, not just one group or the other. I really appreciate when companies put things like this out on the line. I am in need of some kitchen remodeling myself and plan to hire painters int he nest few weeks to tackle my kitchen cabinets. If you guys are in my area (I will find out!) you will be at the top of my list.


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